Expertise · 2 of 5
Hotel & Resort Spas
The spa and the property, working as one guest experience.
For hotels, resorts, hotel groups, owners, operators, and residences with services.
A guest does not experience departments. They experience one stay. A spa can be excellent on its own and still feel disconnected from the property around it.
When properties call HEED.
The spa’s role is unclear: amenity, revenue center, or part of the brand promise.
Hotel guests rarely find their way to the spa.
The experience breaks between the front desk, the booking, the spa and the room.
A spa is being created, repositioned or prepared for opening.
Leadership or organization is in transition.
Several properties need the same standard of experience.
Where HEED can help.
Six areas. Only those your situation calls for.
Concept to pre-opening
A new or repositioned spa, from its place in the property to opening day and stabilization.
The spa in the property
Its real role, its brand coherence, and its value for guests and owners.
Guest journey
From the room or the front desk to booking, treatment, amenities and back to the hotel.
Interfaces & handoffs
Where hotel and spa teams meet, and where the experience is won or lost.
People & leadership
Organization, roles, hospitality standards and spa leadership.
Operations & performance
Quality, capacity, occupancy, revenue and profitability, and consistency across properties.
Why this expertise is different.
David Neddam lives this interface every day. In Hallandale Beach, HEED Spa is the spa for guests of four neighboring hotels that have no spa of their own: the hotels send their guests and present HEED Spa as their spa. On the beach, HEED Beach serves the guests of three hotels under subcontract, each with its own requirements.
2014
Took over UHMA Spa, South Beach.
2016
Rebuilt it as the first HEED Spa, South Beach.
2018
HEED Spa, HEED Beach and HEED Event, Hallandale Beach.
Clear limits
HEED works on the spa, the guest experience, the people and the operations. Architecture, construction, engineering, IT, specialized hotel finance, legal matters, food safety and medicine stay with the right experts. HEED identifies where they are needed and works with them.
Previous expertise
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Every Mission begins with your situation, in your own words.
This first step is free.