Expertise · 4 of 5
Salon & Beauty
Concept, client experience, teams and performance, as one system.
For salons, beauty businesses and multi-site groups.
A salon is judged on every visit. Clients come back for a result, and for how they were welcomed, listened to and looked after.
When owners call HEED.
Quality varies from one team member to another.
Bookings, no-shows or rebooking are hard to control.
Retail and loyalty programs do not take off.
A salon is opening, or a second location is planned.
Everything still depends on the founder.
Prices, capacity and results do not add up.
Where HEED can help.
Six areas. Only those your situation calls for.
Concept to pre-opening
Concept, services, team, products and standards, from the first plan to opening day.
Client experience
Welcome, consultation, booking and the reasons clients return.
Facials & nails
Consultation, protocol, hygiene, technique and consistency of execution.
People & standards
Roles, standards, training and quality across the team.
Operations
Readiness, hygiene, scheduling, and running several locations.
Revenue & performance
Pricing, capacity, retail, packages, memberships and loyalty.
Why this expertise is different.
David Neddam has run beauty services, not only observed them. Facials and nail care were part of the spas he took over and built in South Beach, and he brings a physiotherapist’s understanding of the practitioner’s gesture and of what makes a treatment consistent.
2014
Took over UHMA Spa, South Beach, including manicure and pedicure.
2016
Rebuilt it as the first HEED Spa, South Beach, with manicure and pedicure.
2018
HEED Spa, Hallandale Beach, including a hair salon run with a contracted hair specialist.
Clear limits
HEED has real technical depth in facials and nail care. For hair cutting, coloring, makeup or lashes, HEED looks at the system, the experience and the results, and brings in the right specialist when the technique itself must be judged. It is how David runs his own salon: he operates the business, a contracted specialist handles the hair technique.
Previous expertise
Next expertise
Every Mission begins with your situation, in your own words.
This first step is free.