How we help
Five ways to help. Only what your situation needs.
HEED does not sell a catalog. Each Mission is defined after we understand your situation, and built around it. One way of helping can be enough. Several can work together. The order depends on your reality.
The five Master Offers.
01
Understand
HEED Diagnostic™
A clear view of what is really happening: the symptoms, the possible causes, the contradictions, the risks, and what truly deserves attention.
Useful when occupancy, revenue or profitability fall short and the reason is not clear.
02
Decide
HEED Executive Advisory™
Support to clarify an important decision: the real question, the options (including not acting), the consequences and the trade-offs. You keep the decision.
Useful before an investment, an acquisition, a reorganization or any choice that is hard to reverse.
03
Design
HEED Concept Development™
Creating or redefining a concept that fits your identity, your ambition, the experience you want to offer and the conditions you really work in.
Useful for a new project, an opening or a repositioning.
04
Transform
HEED Transformation Advisory™
Defining and guiding a change: what must change, what must be preserved, and what the people and the organization need to make it work.
Useful after an acquisition, when a business is running out of steam, or when leadership changes.
05
Run and strengthen
HEED Performance & Operations™
Stronger operations: clear roles, standards, routines, quality and capacity, measured with the right indicators (occupancy, rebooking, revenue per treatment hour), less dependent on any one person.
Useful when quality varies, or everything still relies on the founder.
What a Mission can produce.
A diagnosis
A decision framework
A concept
An operating model
Standards and protocols
An action plan
Training
Support before and after an opening
Follow-up of the changes
Never all of it by default. Only what the work requires.
How it starts
How it starts.
1
Tell us about your situation
In your own words. This first step is free.
2
Answer a few follow-up questions
Prepared for your situation only.
3
Meet David on a video call
Then we share what we have understood and, if a Mission is justified, propose its scope, deliverables, duration and fee. You decide.
To go further, HEED can also build your own operating system and train your teams. See The HEED Method.