Insights
What we see in the field.
Short notes and videos by David Neddam on leading, running and growing spa, wellness, hospitality, beach and beauty businesses.
Subjects
- Between Us (1)
- Guest Experience (2)
- Leadership & Team (2)
- Marketing & Growth (0)
- Operations & Quality (0)
- Profitability (1)
- Sales & Loyalty (1)
- Uncategorized (0)
Latest
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The move you don’t make
A massage is not choreography. A treatment begins with the person on the table.
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A good month deserves the same questions as a bad one
What you have not understood, you cannot repeat.
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Why the change did not last
The eight Steps of the HEED Method, and what each one is there for.
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Leadership is not control
What a team learns when every decision comes back to you.
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Expected, not processed
What a guest understands in the first minute, before anyone has said much.
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I bought a spa. I hadn’t bought a way of working.
What the numbers showed me, what they didn’t, and what it took to close the gap.
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Selling too hard costs you twice
Keeping a client costs less than finding a new one. Every pushed sale puts that equation at risk.
Every situation is different.
This first step is free.